H&M &NEW YORK: H&M and Charli xcx Take-Over Times Square with a Surprise concert – Open to Everyone | PR Newswire [Video]

, /PRNewswire/ — Last night, H&M and Charli xcx united for a surprise performance and screen takeover in the legendary Times Square. Thousands of music and fashion fans across New York City were given 30 minutes to make their way to the iconic location, where the musical star staged a landmark open-air performance on the TSX stage, in celebration of H&M’s Holiday collection and the re-opening of H&M Times Square. The event and following afterparty were attended by Amelia Gray, Julia Fox, Alex Consani, Lila Moss, Iris Law, Richie Shazam, ShyGirl, Hari Nef, Shay Mitchell, Elsa Hosk, Benito Skinner and more.

H&M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The famous Times Square screens featured visuals created by Maximo Recio…