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Hitta J3 Says Drake-Kendrick Beef Was “Just Entertainment” [Video]

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Global Marketing Strategies

TLDR: In a viral No Jumper interview, Hitta J3, a Kendrick Lamar affiliate, downplayed the rumored beef between Kendrick and Drake, calling it mere entertainment. He explained the rivalry as a competitive, business-driven narrative, not deep-seated animosity. Despite Adam22’s pressing questions about jabs exchanged and real-world consequences, Hitta J3 dismissed the feud as part of the music industry’s strategy to capture attention.

In an electrifying interview that quickly went viral, West Coast rapper Hitta J3 sat down with Adam22 on No Jumper, addressing the long-rumoured tension between two of hip-hop’s biggest titans: Kendrick Lamar and Drake. With Adam22’s knack for pulling out the juiciest details, he dove right into the topic fans have been speculating over for years — how real is the beef between the Compton wordsmith and Toronto’s chart-topping superstar?

“That was just a thing between two rappers,” Hitta J3 said, laughing off the feud. “Two competitive artists, that’s all that was.”

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