Sebastian Deterding is a renowned keynote speaker, celebrated for his expertise in innovation, design, and strategy. Currently the Chair of Design Engineering at Imperial College London’s Dyson School of Design Engineering, his work blends academic research with practical, industry-led solutions. He has an impressive academic background, with a PhD in Media Studies from Hamburg University and an MA in Communication Science & Comparative Literature from the University of Munster. His leadership in the field of gamification, particularly through his co-editorship of “The Gameful World”, showcases his deep understanding of how game design principles can transform industries and enhance user engagement.
Deterding’s career spans numerous high-profile academic and professional roles. He was previously a Professor of Digital Creativity at the University of Yorkand has held visiting positions at institutions like Northeastern University and the Rochester Institute of Technology. He has also contributed to significant design projects for organisations such as the BBC, BMW, and Greenpeace, where his innovative approach to UX and …