The company behind a contentious biogas project near High River removed its website after Canada’s anti-greenwashing rules came into effect.
Rimrock Renewables, in partnership with Tidewater Renewables Ltd. and Korova Feeders Ltd., is proposing the development of a biodigester facility that would use manure and other waste from a 35,000 head of cattle feedlot in Foothills County to produce natural gas, a process the company has said comes with major environmental and economic benefits.
But since new truth-in-advertising amendments to the Competition Act in Bill C-59 became law on June 20, requiring businesses to provide evidence to support environmental claims, the Rimrock Renewables website has been offline.
Under the legislation, any statement about a product’s benefits for protecting the environment or mitigating the effects of climate change must have “adequate and proper substantiation in accordance …