PARIS, FRANCE — Heineken® has achieved remarkable success at this year’s Cannes Lions International Festival of Creativity, with numerous marketing campaigns receiving accolades at the esteemed event. Heineken® earned a total of six Gold, eight Silver, and eight Bronze Lions across 11 categories, being ranked the first alcohol brand in the festival. Showcasing the quality of its creativity, the brand secured the second spot in the Festival’s Brand of the Year ranking.
A total of 10 Heineken® campaigns have been acknowledged throughout the festival this week, including the outstanding Pub Museumscampaign, aiming to transform historical Irish pubs intomuseums, spotlighting the need for their preservation. Thanks to its credibility and brand-ledawareness, the campaign received multiple acclaims, including a Gold and a Silver Lion in the Outdoorcategory, a Gold in Creative B2B with another Gold in the Direct category, along with a Silver Lionwithin the Audio & Radio category. Additionally, honoring creative, comprehensive brand buildingthrough experience and immersive customer engagement, the …