Digital media consultant Mark Challinor kicks off the News Horizons series, talking to the people shaping tomorrow’s media. Today, he sits down with Mark Campbell, CMO of Hearst Newspapers.
Mark Campbell is a career-long newspaper and digital media marketer. He previously served as CMO at Tribune Publishing, where he increased digital subscriptions eightfold in four years. Before that, he spent 18 years at Dow Jones & Company working on subscription marketing and audience development roles for The Wall Street Journal, WSJ.com and Barron’s.
What have been the growth areas for you in 2024?
In my consumer space, one of the most notable improvements has been growth in retention rates across both digital and print subscribers. This trend demonstrates a deepening loyalty to our products and the increasing reliance on our journalism. It has also given us the confidence to set prices that reflect the value we provide, which, in turn, …