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Health Professionals Warn Against ‘Veneer Techs’ on Social Media [Video]

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Global Marketing Strategies

Following a troubling social media trend, dental health professionals are warning against unlicensed “veneer techs” appearing on social media platforms.

Roughly 1 in 5 American adults turn to TikTok before their doctor when seeking health advice, according to research by prescription company CharityRx. Do-it-yourself (DIY) dentistry has amassed millions of views across social media as users search for at-home hacks and quick fixes to improve the appearance of their pearly whites.

One of those quick fixes involves dental veneers, custom-made, thin coverings applied to the front of one’s teeth to conceal imperfections like chips or discoloration, as unlicensed individuals are seen advertising low-cost veneer services on platforms like Instagram and TikTok.

These self-described “veneer techs” promise perfect teeth at a fraction of the cost charged by licensed dentists, but the danger may outweigh the savings as the American Dental Association (ADA) has recently been ramping up warnings about the dangers of veneers performed by unlicensed individuals.

“Quality control is lost …

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