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Harris campaign releases new ad to highlight plans to build 3 million homes and reduce inflation Boston 25 News [Video]

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Global Marketing Strategies

WASHINGTON — (AP) — Vice President Kamala Harris has a new advertising push to draw attention to her plan to build 3 million new homes over four years, a move designed to contain inflationary pressures that also draws a sharp contrast to Republican Donald Trump’s approach.

Harris, the Democratic nominee for president, highlights her plan in a new minute-long ad released Tuesday that uses her personal experience, growing up in rental housing while her mother saved for a decade before she could buy a home. The ad targets voters in the swing states including Arizona and Nevada. Campaign surrogates are also holding 20 events this week focused on housing issues.

In addition to increasing home construction, Harris is proposing the government provide as much as $25,000 in assistance to first-time buyers. That message could carry weight at this moment as housing costs have kept upward pressure on the consumer price index. Shelter costs are up 5.1% over the …

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