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Harley-Davidson board of directors silent on ‘woke’ CEO and chairman [Video]

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Public Relations

The leadership of Harley-Davidson is facing questions following a series of curious strategic decisions and public relations moves that have attracted widespread attention. 

The “woke” internal agenda of CEO Jochen Zeitz, and the shocking comparisons he made of himself to the Taliban, the global terror group, in his quest for “sustainability” have damaged the motorcycle maker’s brand integrity, many say — plus sparked outrage on social media and launched a rebellion among Harley-Davidson’s loyal customers. 

Just two days ago, the company released a statement renouncing DEI and other controversial initiatives it had put into place in recent years.

HARLEY-DAVIDSON CEO COMPARES HIMSELF TO ‘TALIBAN’ IN EFFORT TO REMAKE MOTORCYCLE BRAND

“It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the company noted. 

“That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We …

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