Hard Rock Bet Rolls with Post Malone for its fall campaign: Roll With Us [Video]

HOLLYWOOD, Fla., Aug. 19, 2024 /PRNewswire/ — Hard Rock Digital today rolled out its fall campaign – Roll With Us – for Hard Rock Bet, its top-rated sportsbook and iGaming platform, starring 9x diamond-certified GRAMMY® Award-nominated global superstar Post Malone. The campaign was produced by creative agency 72andSunny New York, with support from Redline Media Group and Hard Rock Digital’s internal creative team, and is set to Ante Up (Robbin Hoodz Theory) by M.O.P. 

Roll With Us includes work for each vertical of the integrated app (sportsbook and casino), and aims to rock the betting world by breaking through the exclusivity and intimidation often associated with sports betting and online gambling. In its place, Hard Rock Bet seeks to create a more invitational experience, welcoming everyone to join the fun, regardless of who they are …