Hanfu economy expands into billion-yuan market [Video]

With China’s National Day holiday approaching, have you considered buying Hanfu clothing to celebrate “golden week”?

Data from iResearch Consulting showed that the annual sales of Hanfu in China reached 14.47 billion yuan ($2.06 billion) in 2023 and that by 2027, the Chinese Hanfu market is expected to reach 24.18 billion yuan. If you are unsure how to wear Hanfu, check out this video for some inspiration!