Haleon hit the streets of New York on Wednesday to encourage folks to shop for their favorite health products — with a twist.
The consumer health company that oversees brands like Advil, Tums and Centrum unveiled its “stealth shopping” campaign, inviting shoppers to pick up health goodies hidden in plain sight at its pop-up.
But why did Haleon launch this stealth shopping effort? What even is stealth shopping anyways?
Well, according to recent consumer shopping research conducted by the company, nearly half of Millennial shoppers engage in stealth shopping behavior — meaning they buy and conceal their purchases from their partners, friends and families.
Consumers will sometimes stash items in their cars, closets or under the bed rather than showing those closest to them. The company’s research also found that more than half of shoppers buy their health products unplanned and admit to feeling secret joy after buying it.
Marissa Solan, the director of …