Gwo Gwo Gwo Ngwo: Why social media is constantly reviving old Nigerian songs [Video]

Before the currently trending Ka Esi Le Onye Isi Oche (Gwo Gwo Gwo Ngwo) by Mike Ejeagha, we have had other old Nigerian songs return to the limelight years after their release. 

Short video-sharing platforms like TikTok, Reels and Shorts have been instrumental in the growth of Afrobeats in the last few years. Songs like Calm Down by Rema, Love Nwantiti by CKay and Essence by WizKid were able to dominate local and international charts because of social media. User-generated content by influencers, content creators, and comedians on the internet has been the secret behind the success of most global songs like Bécane by French-Cameroonian soul singer and song, Yamê among others. 

Just as social media has been instrumental in the success of these songs, it has always been responsible for the regurgitation of old Nigerian songs. Today, we have Mike Ejeaghabenefiting from platforms like TikTok and Reels, which were launched in 2016 and 2020, …