The Guiness Mens Six Nations is going to have a new look and a new identity when 2024 rolls over into 2025. From next year’s campaign it will be known as the M6N.
The rebrand follows extensive research and consultation with fans, target audience members, Unions and Federations, and international rugby players.
Six Nations Rugby has created a brand identity that celebrates the heritage of its Men’s Championship, while its bold visual designs are said to “reflect today’s game and how fans feel about the sport (and, specifically, the Men’s Six Nations experience)”. The launch of the M6N identity joins the recent introduction of W6N and U6N brands, creating a consistent and versatile family of brands.
The modern brand is defined by its distinctive orange colourway, signifying the optimism fans feel when they get together at the end of winter to experience the Six Nations together.
To reach fans and …