Guinness hosts exclusive pre-party for 25th Telecel Ghana Music Awards [Video]

Guinness Ghana kicked off the 25th edition of the Ghana Music Awards with an exclusive TGMA pre-party and media soirée.

The event held at the Underbridge delivered an unforgettable evening of elegance, entertainment, and networking, bringing together top media personalities and influencers to celebrate the legends and influencers who have shaped the Ghanaian music industry.

In an interview, Sabina Manu, Head of Beers at Guinness Ghana, shared insights into their strategic approach to connecting with consumers through music.

She emphasized that, partnering Telecel for the Ghana Music Awards provides an ideal platform to celebrate music and engage with their consumers in a meaningful way.

“Guinness is a brand that loves to celebrate. We enjoy music, and partnering with Telecel and Charterhouse for the Ghana Music Awards is a strong collaboration. Celebrating Ghanaian music is a wonderful initiative.”

“Beyond the Ghana Music Awards, we have other events that help propel local …