The challenges of international expansion
The main challenge surrounding international expansion is assuming that it is just a case of quickly translating an existing website into another language.
The repercussions from doing this can be highly damaging to your brand’s reputation in a new international market, possibly leading to economic loss and failure to reach your new audience.
Going international takes patience and knowing the correct way to enter a new global market is a challenge in itself. This is why working with experts in international digital marketing, such as Search Laboratory is vital.
By having an international team comprised of mother-tongue digital marketing experts, struggles and questions when entering a new global territory are taken into consideration at every stage.
Following a detailed international growth framework, our experts are able to work alongside Marketing Leaders to ensure key barriers surrounding expansion are actioned in ways that are linguistically and culturally appropriate to your new target audience.