Growing beyond the bros: How marketers are using TikTok to revive cryptocurrency [Video]

Cryptocurrency didn’t quite die in the crash of the last few years. In fact, says Shania Wilson of Together Agency, marketers are hard at work to rehabilitate its image on TikTok.

Social media isn’t short on crypto content. Since crypto’s first flare-up in popularity almost a decade ago, though, that content’s carried with it a very specific image: massively male oriented and served with a hefty helping of jargon.

While that might be OK for the tech bro audience already comfortable in the market, it’s an image that has put off plenty of others. And what if your marketing client wants to reach out to a broader, curious-but-cautious new customer base, without being met by skepticism (or, worse, scorn)?

That’s going to take a gear change. And TikTok’s the perfect platform.