Grey New York is calling out fellow advertising agencies for their BS [Video]

Grey New York and the New York Festivals (NYF) Advertising Awards are not here for the BS.

NYF Advertising Awards is now accepting entries. To commemorate the occasion and issue a call for entries, Grey New York has partnered with the event organizers and launched a campaign, No BS Allowed, that implores the industry to “reject superficiality and focus on creating work that truly matters,” according to a press release. 

“Our real goal is to move the needle for the business, so we want to make sure that the work — especially the work that goes to festivals and really gets celebrated at the highest possible level — is work that both makes brands famous but also makes brands successful,” Grey New York chief creative officer Thiago Cruz told Campaign US.

The agency states that the elements of case studies that “undermine true creativity” are “made-up tweets, inflated number of impressions and …