Grey London Wants You to Go, Go Go! With Bold New Vodafone Campaign [Video]

Grey London has unveiled Let’s Go! – its first work for Vodafone UK since the business was consolidated into the agency in February 2015. The integrated campaign, which breaks on 10 April, raises awareness of Vodafone’s 4G offering and introduces an energetic new tone of voice for the brand.

Comprising TV, cinema, radio, print, OOH/DOOH, digital, social and retail, the campaign is an unapologetic celebration of the ones who get out there and live life more boldly.

Ending with the line Live life like you stole it. Live life on 4G, the 60’ TV spot was directed by We Are From LA, the French directing duo behind Pharrell’s Happy video and the ground-breaking 24 hours of Happy. It’s narrated by a punchy, spoken word manifesto over music tracks from Snoop Dogg and DMX. 

The campaign – an exuberant celebration of life, mobility and possibility, all empowered by Vodafone 4G – …