Greenwashing: How it manifests in the events industry [Video]

Sustainability strategy experts Sam Wilson, managing director at Syntiro Associates, and Dr Dominic Tantram, partner at Terrafiniti, present a podcast precursor to the ‘Unmasking Greenwashing in the Events Industry: Understanding, Identifying, and Avoiding Misleading Practices’ panel at Event Sustainability Live (ESL).

Succinctly titled ‘Greenwashing’, this episode sees Sam and Dominic do some background, their two companies having worked together, before defining the term and its inadvertent incarnations.

Steered by host James Dickson, they go on to talk/to explain materiality and double materiality, comms traps and much more.

Clued-up contributors, real insight, and some telling hand gestures, this is a great use of time. It’s equally powerful as background to the ESL session on November 21st, where Tara Blackburn, environmental sustainability manager at Hearst Lab Scout, and executive director at Evcom, Claire Fennelow, will join Sam and Dominic for the session.