Greece B2C Email List | B2B Email Data [Video]

Digital Marketing Metrics For digital campaigns, the following digital metrics are important: Website Traffic: Overall visitors, unique visitors, and number of sessions. Sources of Traffic: Differentiating where the traffic is coming from, such as organic, paid, referral, social, and direct. Click-Through Rate (CTR): The percentage of people who click through an ad or link. CTR= Clicks Impressions × 100 ➃CTR= Impressions Clicks ​ ×100 Bounce Rate: The rate at which visitors exit a site after just viewing one page.

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