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Great British Bake Off launches tonight but you’d never know [Video]

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Event Marketing and Sponsorships

The Great British Bake Off is just hours away from starting on Channel 4 but has been flying under the radar – so let us fill you in on 2024’s cohort of bakers.

The beloved baking show was a staple in the UK, famed for its naughty innuendos, soggy bottoms, and ridiculously difficult challenges.

However, this year, there is barely any chatter or buzz around the new series, unlike in the past when it was all everyone could talk about and an event that people would mark in their calendars.

There hasn’t been much promotion, either, with no splashy interview with judges Paul Hollywood andDame Prue Leith or presenters Noel Fielding and Alison Hammond.

The result has left the Bake Off sidelined – stagnating a forgotten relic on the TV schedules – while the focus is drawn to huge dramas, like Netflix’s Monsters: The Lyle and Erik Menendez Story.

But perhaps the show can save itself as a …

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