How does an all-expenses paid trip of a lifetime sound? We’re guessing you’d be interested. And so were over 25,000 people who entered AXA’s graduate recruitment competition – the Great Global Adventure. Our partner agency ThirtyThree, an employer branding agency, created the campaign for their client AXA, and called us in to produce a video.
The graduates were encouraged to engage with the brand in order to win a round the world trip including a community project and a work placement at the world’s leading insurance firm. The entrants were narrowed down to four finalists who went through an interviewing process until the lucky winner, Will Moore, was chosen. The competition was a first for AXA, and with such a large investment, the brand needed to make some noise about the results. We were happy to be on the scene to film the moment when Will found out that he’d …