Googles emotional Year in Search 2024 film spotlights the years breakout searches [Video]

As 2024 approaches its conclusion and end-of-year lists begin trickling in reminding us of what was and what could have been, Google has released its 14th annual global Year In Search film — part of a broader overall campaign — giving us the highs and lows of a captivating year in just under four minutes.

Produced by Google Brand Studio, the anthem film, which has already garnered nearly 14 million views, once again breaks down the top trending searches across pop culture and lifestyle, sports, music, news and other moments, people and contributions that shaped and defined the year at a breakneck pace. But for the first time in the campaign’s history, the film focuses on what the search engine calls “breakout” searches — defined as “a search term that has increased in popularity by more than 5,000% in 2024, as compared to 2023.”

Some of the year’s more uplifting “breakouts” include the …