How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos

Google to restrict N.Z. news if pay law passes [Video]

Categories
Global Marketing Strategies

WELLINGTON, New Zealand –

Google said Friday it will stop linking to New Zealand news content and will reverse its support of local media outlets if the government passes a law forcing tech companies to pay for articles displayed on their platforms.

The vow to sever Google traffic to New Zealand news sites — made in a blog post by the search giant on Friday — echoes strategies the firm deployed as Australia and Canada prepared to enact similar laws in recent years.

It followed a surprise announcement by New Zealand’s government in July that lawmakers would advance a bill forcing tech platforms to strike deals for sharing revenue generated from news content with the media outlets producing it.

The government, led by center-right National, had opposed the law in 2023 when introduced by the previous administration.

But …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads