Search leader Google has announced an update to its third-party cookies deprecation plans for its Chrome browser. The company has now shared that it no longer plans to eliminate cookies from the internet browser that allow online activity tracking of users. Instead, the company stressed the development of Privacy Sandbox in its latest blog post.
According to Anthony Chavez, VP of Privacy Sandbox, the company plans to improve privacy while allowing ad-supported content in the online space that supports publishers and businesses and offers a wide variety of content to people. The company has garnered feedback from the Competition and Markets Authority (CMA) and Information Commissioner’s Office (ICO) of the UK, web developers, publishers, advertising sector and other stakeholders for the process.
Google noted the application programming interfaces (API) of Privacy Sandbox …
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