Google Black-Owned Friday Shopping Initiative Is Back [Video]

Google’s Black-Owned Friday continues spotlighting Black-owned businesses nationwide on America’s favorite shopping holiday.

Black-Owned Friday is back for its fifth iteration and is sticking to the same formula of using the biggest Black celebrities and influencers to help spread the word about fantastic Black-owned businesses.

Last year, Keke Palmer did a clever cover of Crystal Water’s iconic record “Pure Love,” joining other big names like Ludacris, Normani, T-Pain, and Flo Milli, who were involved in previous years.

This year, Google has tapped one of Hip-Hop’s hottest acts in GloRilla, social media superstar and current Google Pixel hypeman Druski, and YouTuber and entrepreneur Jayda Cheaves to help launch the 5th annual Black-Owned Friday shopping initiative from Google.

The trio stars in “A Day of Black-owned Shopping with Druski, Glorilla, and Jayda Cheaves’ film directed by Rodney Lucas, highlighting Black-owned businesses and products featured in this year’s Black-Owned Friday” initiative.

In the short film, Druski, GloRilla, and Jayda Cheaves visit three Black-Owned businesses: Royal …