Immediate, owner and publisher of Good Food, the UK’s leading food media brand has announced a media-first product endorsement campaign with dishwashing experts Finish.
The 12-month partnership marks Good Food‘s first-ever product endorsement, showcasing Finish‘s top tier detergent, Finish Ultimate Plus, and its ability to tackle the post-culinary clean-up struggles of passionate home cooks.
Good Food’s audience of food fans love cooking delicious meals, however their joy can be dampened by the post-feast washing up. The campaign tackles that pain point head-on, demonstrating how Finish empowers food enthusiasts to create culinary masterpieces without dreading the aftermath.
The campaign kicks off with a series of rigorous tests designed to assess Finish Ultimate Plus’s cleaning power and earn Good Food’s coveted seal of approval. Viewers are invited to behind-the-scenes of the Good Food kitchen, witnessing Finish Ultimate Plus tackle notoriously difficult cleaning challenges.
The partnership grants Finishthe exclusive right to display the “As Recommended …