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Golloria George, a TikTok influencer known to advocate for shade inclusivity in the beauty world, is fed up with experiencing and witnessing colorism online.

On Sept. 21, the beauty guru took to Instagram to let fans know that she would be logging off social media “for a bit” due to the internet becoming an “increasingly violent space” for dark-skinned Black women like herself. 

“It’s heartbreaking and harmful to constantly confront the overwhelming colorist, anti-Black, and racist rhetoric that’s directed at us by the masses. No one should be forced to endure that level of emotional trauma,” she told fans in a statement posted Saturday.

While Golloria didn’t elaborate on the specific harmful rhetoric she encountered online, the YouTube and TikTok star expressed her discomfort with the way “bigotry and white fragility” emerge when dark-skinned Black women speak out about the injustices they endure, calling the situation “disturbing.”

She continued, “The world consistently refuses to listen to us or acknowledge our experiences. …