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Golf World Monday: A way to save the pro-am | Golf News and Tour Information [Video]

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Event Marketing and Sponsorships

A deluge of rain was responsible last month at the Sony Open in Hawaii . Last week at the Waste Management Phoenix Open, frozen greens were the culprit at TPC Scottsdale. For the second time in five events on the the PGA Tour’s young 2011 schedule, a pro-am — a tournament’s lifeblood, where amateurs paying thousands of dollars get to tee it up with the pros — was lost because of inclement weather.

Peter Jacobsen has an idea on how to salvage pro-ams when bad weather intervenes. (Photo by Harry How/Getty Images)

“You know,” said PGA Tour official Slugger White, “it’s been kind of crazy this year.” It’s true that the freight of most amateurs’ pro-am fees are being paid these days by corporate sponsors treating their clients or employees.

Peter Jacobsen, always known as a sponsor- and fan-friendly pro, had a radical suggestion following the Wednesday freeze-out in Scottsdale. …

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