Golden Circle says ‘Put pineapples back on the menu’ adobo Magazine [Video]

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SYDNEY, AUSTRALIA — Food processing company Golden Circle is rallying for Australian-grown pineapples to be put back on the menu with a new multi-phased brand activation campaign created by Because.

Kraft Heinz Foodservice-owned Golden Circle wants chefs, quick-service restaurants (QSRs), and foodservice distributors to question where their pineapples are from and encourage them to switch from imported alternatives to Australian-grown.

Golden Circle is now the only manufacturer in the sector to offer a full range of 100% Australian-sourced canned pineapples, thanks to recent investments from Kraft Heinz in expanding local pineapple crops and partnerships with Australian growers.

Developed by brand activation agency Because, the “Calling All Platriots” campaign highlights the superior quality and taste of Aussie pineapples while driving a patriotic movement to get the much-loved and locally grown fruit back on menus and on plates across the country.

The initial video content series features chefs from Melbourne, Sydney, and Brisbane showcasing their culinary creations using Golden …