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Go local to keep pace in China: Volkswagen [Video]

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Global Marketing Strategies

The 8th China-German Automotive Conference kicked off in Munich, Germany on Tuesday. Erwin Gabardi, CEO of Volkswagen (Anhui) Automotive, in an earlier interview with CMG, said that Volkswagen hopes to shorten its development cycle by about 30 percent through the establishment of its research and development center in Hefei, and keep pace with the Chinese market.

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