Are you ready for “advergaming”? Or is it ad gamification? Gamified advertising?
Whatever the word or phrase, interactive advertising is here. Big brands like Disney, Amazon, and even tech company Discord are featuring interactivity in their advertising formats.
If you think that sounds like something B2B companies have been doing for a while, you’re right. Interactive polls, surveys, and even games have long been a staple in the B2B marketing quiver.
But interactive insertions on streaming media and other content platforms take this to a new level. So, we went to CMI’s chief strategy advisor, Robert Rose, to ask what’s up. Watch this video or read on for his take:
Bringing gamification ads to Hulu and more
Several recent articles tackle the new trend of gamification in advertising as a different kind of marketing and advertising strategy.
In July, Marketing Diveexplored Burger King going all in on gamification and speaks to more of a content marketing approach. The fast-food burger …