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GM Specialty Vehicles (GMSV) have partnered with MIK Studio and MBCS for the new Corvette campaign, which pays tribute to the car brand’s driver-centric experience, blending nostalgia with the innovative spirit that defines the brand.
The campaign aims to captivate Corvette enthusiasts and new customers alike, turning the excitement around this iconic vehicle range up to 11. It spotlights the all-new Corvette E-Ray and its integration into GM Specialty Vehicles existing lineup of Stingray and Z06 models.
It features a reimagined version of the iconic ’90s track “Love Is All Around”—this time reinvented as “Vette Vette Vette”, an obvious play on the vehicles’ name. The song underscores the intimate connection between driver and machine, capturing the emotional bond shared behind the wheel and in the cockpit. Set against the backdrop of Corvette’s three models—the E-Ray, Stingray, and Z06—the music elevates the experience of performance, precision, and passion that each …