Pickup trucks and SUVs dominate the North American market and are gaining traction overseas. Seeing the opportunity, GM and Hyundai are reportedly teaming up to launch an electric pickup.
GM and Hyundai signed a Memorandum of Understanding in September to partner up on new vehicle development and manufacturing.
According to GM CEO Mary Barra, the partnership is designed to “unlock the scale and creativity of both companies.”
GM and Hyundai plan to “enhance competitiveness in key markets and vehicle segments.” They will use their competitive strengths to slash costs and introduce advanced new tech.
A new report from Korean media outlet Pulse claims Barra met with Hyundai Chairman Euisun Chung earlier this month to discuss the partnership. The report claims that Hyundai and GM aim to team up on the development of a new electric pickup truck.
Interestingly, the two leading OEMs are considering “badge engineering,” where Hyundai would sell vehicles made by GM with its branding or vice versa.
The partnership is significant, given the scope …