Glorious Program kindles rural prosperity after 30 years since its establishment with close to 1500 projects [Video]

BEIJING, CHINA – Media OutReach Newswire – 11 November 2024 – On April 23, 1994, ten private entrepreneurs issued a call to action: “Let’s dedicate ourselves to the noble mission of poverty alleviation.” This marked the official starting point of China’s Guangcai (Glorious) Program initiative.

The Glorious Program called on Chinese private entrepreneurs to play a part in the development-driven poverty alleviation projects that focus on helping impoverished areas to develop resources, set up enterprises, organize training and develop trade, to help revitalize local economy and ensure that the basic needs of impoverished rural residents are met.

Liu Yonghao, chairman of New Hope Group, was one of the first private entrepreneurs after the reform and opening up (a crucial move which began in 1978 to make China what it is …