Global handwashing day gets endorsed by hippo adobo Magazine [Video]

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SINGAPORE — Lifebuoy, Unilever’s largest hygiene soap power brand, has collaborated with Moo Deng, the baby pygmy hippopotamus that became a viral sensation, for its iconic “H for Handwashing” global movement which transformed the letter “H” into a universal symbol for handwashing. The campaign was developed with creative agencies MullenLowe Singapore and MullenLowe Lintas India.

In Moo Deng’s first ever branded content video, titled Confessions of Moo Deng, the popular hippo hilariously confesses that she would hate to follow in her mother’s footsteps — in fact, footsteps of her entire family by being a part of the alphabet book as “H for hippo” to teach the letter H to humans. In the video, Moo Deng opines that she is super talented and can do more with her life than becoming another hippo that represents the letter H. When observing the habits of hundreds of humans she sees daily, Moo Deng …