In today’s episode, I’m thrilled to sit down with Sarah Presch, the Chief Marketing Officer at Dragon Metrics. Sarah has some really valuable insights to share that I know will resonate with you all.
We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference.
Sarah will also break down the pros and cons of working in a big corporate role, running your own agency, or being part of a smaller team—something I know many of you are curious about. And for those of you looking to broaden your reach, she’s got some great tips on international SEO.
So, if you’re ready to take your marketing skills to the next level and get some real-world advice from someone who’s been there, stay tuned. This episode is going to be packed with ideas you can start using right away!
✨ Timeline:
00:00 – 07:29: Consumer Psychology’s Impact on Marketing
07:29 – 13:50: Marketing Insights: Identities and Group Affiliations
13:50 – 19:31: Why Psychographics is the Key to Better Targeting
19:31 – 23:41: Tips for Tracking Conversions and Measuring Marketing Success
23:41 – 31:04: Finding Your Own Path in Marketing
🔗 CONNECT WITH SARAH:
👥 LinkedIn: https://www.linkedin.com/in/sarah-pokorna/
💻 Website: https://www.sarahpresch.com/
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