GIGACLEAR UNVEILS NEXT PHASE OF THE GIGANAUT CAMPAIGN Marketing Communication News [Video]

Gigaclear, the broadband provider specialising in rolling out full fibre to under-served rural communities in the UK, launches the next phase of its highly successful brand campaign “The Giganaut”, developed in collaboration with The Gate.

Following the success of last year’s campaign, this new phase continues to leverage Gigaclear’s fluent device, The Giganaut, a visored hero who is on a mission to champion Britain’s rural villages and towns, and connect them to ultrafast, full fibre broadband.

In this latest installement, ‘The Giganaut’ returns with a mission to break the renewal cycle where customers continue to use “copper” or “part-fibre” broadband connections that still rely on outdated copper telephone wires to the cabinet. In stark contrast, Gigaclear provides customers with a full-fibre solution, which delivers ultrafast internet directly into people’s homes across rural Britain.

The campaign introduces a new character promoting old-fashioned, outdated technology to rural Britain. Our visored hero, The Giganaut, …