How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

Getting fitness tips on social media can be harmful but it doesn’t have to be [Video]

Categories
Influencer Marketing

This story is part of CBC Health’s Second Opinion, a weekly analysis of health and medical science news emailed to subscribers on Saturday mornings. If you haven’t subscribed yet, you can do that by clicking here.

Tripods and cameras are scattered between the weights and benches in a Mississauga gym. It’s common to find fitness influencers at First Health Club — recording videos of themselves pumping iron to post on social media. 

Among them is Chelsey Berestecki, 25, a young mom who only started posting fitness content on TikTok and Instagram a few months ago, after years of consuming such content while she tried to lose weight. 

“When I had my son in 2017, I gained a lot of weight with the pregnancy. I was 260 pounds,” she said. “Over the past four years, I’ve lost over 100 pounds.” 

“I would look at TikTok influencers in the fitness industry and kind of …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads