Sugarfire Smokehouse announced a recent NIL deal with star Mizzou quarterback Brady Cook and that comes with a new ‘Cook Combo’ menu option, plus more.
ST. LOUIS — Sugarfire Smokehouse, an award-winning restaurant group famous for its St. Louis-style barbecue, is excited to announce a Name, Image, and Likeness (NIL) partnership with University of Missouri quarterback Brady Cook. This collaboration brings together an established local restaurant group with a rising college football star, celebrating delicious food and a shared commitment to impacting the community.
The partnership is rooted deeply in family, as Cook’s father and uncle are already part of the Sugarfire Smokehouse family, owning three of the 14 franchise locations across Missouri. This connection lays the foundation for a collaboration that embodies family, tradition, and a shared commitment to the community.
To kick off the partnership, Sugarfire Smokehouse is excited to launch the “Cook Combo,” a new menu offering …