Why do some businesses fail to get noticed?
Webinar with Daniel Priestley – https://bit.ly/kpiw-webinar
Launch Your Waitlist – https://bit.ly/free-score-dp
It all comes down to this: most entrepreneurs focus on what they’re supplying but neglect to generate demand for their product.
In today’s digital age, the hardest part isn’t making a great product—it’s making people care about it. Scarcity and demand generation are critical. You need to create authentic buzz around what you’re offering, whether it’s through a limited launch or a powerful pre-release campaign.
The magic happens when your product becomes oversubscribed, and customers don’t want to miss out. Scarcity becomes real when you protect the experience for your customers and ensure quality at every step.
The bottom line? The winners in business focus as much on generating demand as they do on creating their product.
This video was recorded at IdeasFest in September. Paul Fernandez from @thegrowthguys interviewed Daniel on the main stage in front of a packed-out room.
Webinar with Daniel Priestley – https://bit.ly/kpiw-webinar
Launch Your Waitlist – https://bit.ly/free-score-dp