Geoffrey Lillemon defies easy categorisation. An artist at heart, he has spent the last 20 years weaving his creative prowess through multiple mediums – whether working as a digital artist, experimenting in performance art, or venturing into commercial direction, thanks to his recent signing with Amsterdam-based production company, 100%. At his core, Geoffrey remains fiercely committed to the idea that art and commerce can coexist harmoniously. “I’m just an artist that likes money,” he says. “I like to work with brands, and there’s nothing wrong with making art in the commercial world.”
Throughout his career, Geoffrey has collaborated with some of the world’s leading cultural trailblazers, from Beyoncé and Lady Gaga to adidas and Tate Modern. His subversive, rebellious style keeps clients and himself on their toes. It’s a balancing act he relishes, using his technical mastery and constant drive to reinvent himself. “I’ve managed to use my commercial work …