SANTA MONICA, Calif. – As CEOs, CMOs and agency clients demand AI strategies, marketing executives are grappling with how to harness the potential of artificial intelligence in its early, fast-evolving days.
So, how have the early forays shaken-out, as we head in to 2025?
“The smartest marketers that I talk with are really thinking about how they set their teams up today to be able to be in experimentation mode,” said Beth Berger, VP & GM Americas at Moloco, in this video interview at the Beet Retreat Santa Monica with Beet.TV contributor Rob Williams.
While not yet mainstream in marketing, generative AI tools are emerging as a “super smart creative member of your creative team”, Berger said, aiding in ideation, editing and testing at scale.
These tools represent a step towards the “long-term state that I think we’re all very excited about, which is true personalization of the storytelling that …