How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos

Gen Z would rather be an influencer than a doctor: study [Video]

Categories
Influencer Marketing

A new study has revealed the most sought-after jobs for Generation Z — and let’s just say traditional titles aren’t exactly their favorite cup of tea.

The study by Class Central, a search engine for online courses, found that out of all the careers, members of Gen Z would rather be an influencer, artist or model than a teacher, doctor or lawyer.

“This study demonstrates that Gen Z is drawn toward the more creative industries, especially ones that have become heavily intertwined with social media, such as blogging and influencing,” Dhawal Shah, CEO of Class Central, said in a statement.

To determine the rankings, researchers analyzed the volume of career-related hashtags on Instagram, such as #Modellife, #Doctor and #Influencer, and ranked the careers by the number of Instagram posts.

The study revealed that model is the most sought-after job for Gen Z, with over 385 million Instagram posts.

Artist is the second-most sought-after job, …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads