Gen Z Hotline Campaigns : Peach Responsibly [Video]

Simply Spiked Peach is making its debut in Canada with a new generational gap-themed ‘Peach Responsibly’ campaign, launched in collaboration with Wavemaker, Citizen Relations and Volt. Alongside its new Peach-flavored variety pack, Simply Spiked is encouraging older Canadians to text 1-855-691-GENZ for Gen-Z advice on using peach emojis in text conversations.

A recent survey revealed that 96% of Canadians aged 60+ don’t recognize the double entendre of the peach emoji. With 1 in 3 Gen-Z Canadians admitting to receiving inappropriate texts due to misused emojis, Simply Spiked aims to bridge the generational gap with fun and informative interactions. From a marketing standpoint, the fun and educational campaign could attract more mature consumers to the brand while boosting brand trust.

Available in Signature Peach, Strawberry Peach, and Kiwi Peach flavors, Simply Spiked’s variety pack features something for everyone and is now available for purchase.