Gen Z Expect Their In-Laws To Pay Up [Video]

Generation Z is not afraid to ask for help in the financial department, according to a recent poll commissioned by Newsweek.

Traditional lines of financial responsibility are being reshaped by those aged between 18 and 26, who believe that their in-laws should be contributing to their child and their child’s partner. This random double-opt-in survey of 1,000 general-population Americans was commissioned by Newsweek between August 27 and August 29, 2024.

It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).

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The new research showed that 49 percent of Gen Z respondents agreed that in-laws should provide financial support to their child and their child’s partner.

By comparison, 37 percent of …