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Gen Alpha Is Getting Hooked on X [Video]

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User Experience (UX) Design

Children as young as 7 are becoming avid users of social media, particularly the platform X (formerly known as Twitter) which is known for allowing misinformation and other possibly harmful content.

A study conducted by Qustodio found that 30 percent of 7-year-olds to 9-year-olds are already using X, which has had trouble with hate speech, pornography and disinformation.

Alex Laurie, SVP at IAM company Ping Identity, told Newsweek that Gen Alpha’s use of X is both significant and complex.

The Qustodio report revealed early smartphone use and rising social media addiction among Generation Alpha—the cohort of children born from 2010 onwards.Photo-illustration by Newsweek

“Unlike in previous generations where exposure to inappropriate content might have been accidental, today’s sophisticated content algorithms actively push adult material into the feeds of young users,” he said.

Based on experience with his son and his peers, Laurie said the content on X is confronting and often …

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