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Global Marketing Strategies

Gear Icons: Shadow Hills Industries [Video]

Shadow Hills by name, shadowy by nature, the boutique audio company founded by enigmatic engineer and erstwhile punk Peter Reardon produces some of the finest (and heaviest) outboard gear money can buy – if you know where to find it.

Their website is just an image of their WWII-inspired logo above an email and phone number; they’ve only posted twice on Instagram. Reardon rarely gives interviews. Shadow Hills has always eschewed traditional advertising, instead relying on word-of-mouth for sales; a brave strategy, banking on the product being good enough that people will tell their friends about it. But for a company building such remarkable hardware, this has never been a problem. 

Shadow Hills Industries

Peter Reardon found his way into the recording industry in the 80s through a recording course at Houston Community College, dropping out of high school to take advantage of the free studio time to record his punk band. Later, he engineered …

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