Gap CEO describes ‘reinvigoration strategy’ after a successful quarter [Video]

In a Thursday interview with CNBC’s Jim Cramer, Gap CEO Richard Dickson detailed what’s contributing to the company’s successful turnaround efforts so far, including new marketing and branding.

“We’ve been really well-known for basics, really across our portfolio, and we’ve been dialing up the fashion quotient,” Dickson said. “And it’s really important to keep consumers engaged, to keep people interested you have to be interesting. And so we’ve been driving a lot of that idea through our brands, design-led innovation is a really important part of our reinvigoration strategy.”

Gap exceeded Wall Street’s earnings and revenue estimates and raised its full-year profit outlook, giving its stock a bump to close up 1.65%. Dickson took the reigns at Gap about a year ago, and sales have improved across the company’s brands — Banana Republic, Athleta, Old Navy and its namesake — since then. Before Gap, Dickson served as a top executive at Mattel and is widely creditedfor reviving …